The Yes On 10 movement has launched the first two advertisements of its multimillion dollar statewide campaign. The new ads, entitled “Tim” and “Broad Coalition,” are running statewide on television and digital platforms.
“As the deep-pocketed corporations bankrolling No On 10 begin their campaign of confusion and deception, the choice couldn’t be starker for the people of California,” said Joe Trippi, lead strategist for Yes On 10. “There is far too much at stake as one in three Californians pay more than half their income in rent. California voters won’t be fooled by the predatory landlords who profit on the backs of hard-working Californians and want to protect the status quo.”
“Tim” features West Hollywood, Los Angeles County, resident Tim S. He is a senior citizen living on a fixed income, a reality facing seniors up and down California. In the ad, Tim shares his personal story, detailing the human side of the fear and insecurity felt due to skyrocketing rents. In fact, the Los Angeles Times reports that there has been a 22-percent surge in homeless LA seniors this year alone.
“Broad Coalition,” the second ad, highlights the growing base of trusted organizations and activists supporting the Yes On 10 campaign. In just the past week, the Los Angeles Times, Sacramento Bee and ACLU have all endorsed Yes On 10.
“With rents going through the roof, far too many of our friends, neighbors and family members are terrified of what the future holds,” said Rev. William Smart, Jr., President of the Southern Christian Leadership Conference of Southern California. “They want to go to sleep at night knowing they can pay the rent, afford the prescriptions they need and pay for food — not wondering if an eviction notice will be posted on their door. That’s why we’re proud to join the broad coalition of organizations — from the California Democratic Party to the California Teachers Association and California Nurses Association — in urging Californians to vote YES on Proposition 10.”
ABOUT PROPOSITION 10
Proposition 10, the Affordable Housing Act, is a ballot measure that will restore the right of local communities to set fair limits on rent increases on all types of homes in order to address California’s housing affordability crisis.