Proposition 10 is a key step towards solving California’s housing-affordability and homelessness crises because it will protect California’s renters and guarantee landlords a fair rate of return, all while laying the foundation for stronger communities. By empowering local communities to limit rent increases and curtail predatory housing practices, cities and counties will be able to create thoughtful laws to address their local housing situations. Predatory corporate landlords oppose Prop 10 because they have spent the last 20+ years gaming the system to make more millions in profits on the backs of renters. The status quo benefits corporate landlords, not the millions of California renters whose rent is too damn high. California voters won’t be fooled by the profit-driven landlords’ campaign of deception.